However, Quora can also be a great way to analyze your audience and for B2B businesses to find potential clients/collaborators/partners. This question and answer platform is usually used by marketers trying to push their products and services in case the question appears at the top of Google’s search results. Use our guide on how to collect enriched data and email addresses of your 2 nd and 3 rd LinkedIn connections to create extremely enriched lists of prospects.īest for: B2B, campaigns of all sizes. This pool of prospects is usually vast enough even for big campaigns. If you happen to find and add your “ideal” prospect to your list of connections, it will allow you to expand your list of potential prospects through the so-called 2 nd and 3 rd connections. This can give you unmatched insight into the person’s character. They can be posted by the person’s employees or employers, or people they have previously collaborated with. LinkedIn is a heaven for professional data, offering unique insight into people’s professional life, like their experience, relevant skills, company position, etc.Īnother useful piece of data LinkedIn provides is professional reviews – Recommendations. People who take time to reply to tweets are more likely to reply to your email than those who don’t interact with their own followers.īest for: small laser-targeted campaigns, TA analysis, both B2B and B2C. Person’s social activity is also a good indicator of how willing they are to engage. Learn what makes them upset, happy or excited. Use data gathered from social networks to study the behavior of your prospects. Fresh information right from your leads, updated on a regular basis. No source can compare to social networks like Facebook and Twitter. But to make sure you have a consistent flow of data you need to choose the data source that’s best for your business (B2B or B2C), product, campaign size, etc. Step I: Choose the best data sourceĪny data you can find about your prospects can be used for personalization, from their favourite color to their dog’s name. Knowing exactly what your prospect wants from you is the most effective way to personalize your message. Another study by Dynamic Yield from 2017 found that up to an incredible 88% of users agree they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.įor a truly individual approach you need to know not just your lead’s first and last name, but their location, company position and name, and, most importantly, their preferences and dislikes. If you’re reading this, you already know personalization does magic to your campaigns.Īccording to a study by Experian, personalized emails receive 26% increase in open rates. Step IV: Create a triggered email drip campaign
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